Jeep Unveils New Grand Cherokee Concept, Announces Naming Contest at Houston Auto Show
Generally speaking, there isn't much automotive news to report between the Detroit Auto Show in January and the Chicago Auto Show in February, but Jeep unveiled a new production-intent concept vehicle today at the 2012 Houston Auto Show. The attention-grabbing Jeep Grand Cherokee Concept has yet to be named, but Jeep has introduced a contest for the public to help name the model when it goes into production. It is likely that Jeep chose to launch this vehicle in Houston since the Grand Cherokee was named the SUV of Texas two years in a row (2010 and 2011) by the Texas Auto Writers Association.
The aggressive new package is highlighted by blacked-out exterior features such as the grille, headlights, liftgate trim and 20-inch wheels. As mean as this new package looks when the Grand Cherokee is painted in Brilliant Black, the changes are more obvious in other colors like Deep Cherry Red which is the color this concept will be on display with at the 2012 Washington (D.C.) Auto Show. A unique Platinum Chrome finish is used to accent the mesh grille as well as the lower fascia opening.