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2014 Jeep Cherokee Trailhawk 4x4 Off-Road Test Drive & Walkaround Video with Head of Jeep Design

Cherise Threewitt
by Cherise Threewitt
September 13, 2013

Autobytel got the opportunity to talk to Mark Allen, the head of design for Jeep, for this walkaround video about the Jeep Cherokee Trailhawk, which is all new for the 2014 model year. The Trailhawk is the off-road model of the 2014 Jeep Cherokee, and it features some unique four-wheel-drive capabilities. It features higher ground clearance, beefier tires to cover different types of terrain, and skid plates to protect the vehicle’s underbody from obstacles. The 2014 Jeep Cherokee Trailhawk, which was designed from the ground up, also is marked by an exterior silhouette that’s a departure from traditional Jeep styling. It is more aerodynamic than the bulky Grand Cherokee and the boxy Wrangler. The design helps the Cherokee improve efficiency, but it is also due in part to meeting new pedestrian safety regulations. A raked front and sharply sloped A-pillar are immediately noticeable, and so is a horizontal crease that runs across the front of the vehicle through the grille. This line wraps around the car and meets in the back. The projector headlights are integrated into the front bumper, mounted deep in the dark gray contrast body cladding, whereas LED daytime running lights sit above the front crease and wrap around slightly to the side. The design of the new 2014 Jeep Cherokee Trailhawk might be a little polarizing, especially for Jeep purists, but Jeep designer Mark Allen assures Autobytel it is indeed functional, and the Cherokee design team took care to incorporate traditional Jeep elements.

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