Last month marked a major turning point for the Chrysler Group's off-road brand, as the 2014 Jeep Cherokee ascended to the position of best-selling Jeep in the country. Needless to say, the 2014 Jeep Cherokee's 18,674 sales also represented a new high point for monthly volume for the next-gen compact SUV, which went on sale in October 2013 and is just wrapping up its first full selling season.
Two other Jeep entries do remain ahead of the 2014 Jeep Cherokee on the year-to-date sales leaderboard, and that pair—the 2014 Jeep Wrangler and Jeep Cherokee—also reported strong performances in August. The Wrangler did particularly well, achieving its highest August volume total ever with 17,988 deliveries (+14 percent); the only time the Jeep icon topped that total was in May of this year. As for the Grand Cherokee, customers carried off 18,235 units of the Jeep flagship for a 1 percent bump in sales.
All three of those vehicles now have six-figure sales totals through the end of August, led by the Grand Cherokee (123,017 units), Wrangler (120,113 units) and 2014 Jeep Cherokee (113,933 units). Yet it was a different member of the Jeep family that led the brand in terms of volume growth. The 2014 Jeep Patriot actually claimed that title, thanks to a 27 percent jump in deliveries on 9,120 sales.
With the Jeep Compass also contributing 4,749 sales, the brand as a whole delivered 68,766 units and 49 percent gain in volume, with both numbers leading the Chrysler Group for the month.
Acknowledged Reid Bigland, head of U.S. Sales for the company: “Our Jeep brand continued its torrid sales pace recording its best August sales ever and our Ram Truck brand contributed with a massive 39 percent sales increase, both helping Chrysler Group achieve its 53rd-consecutive month of year-over-year sales growth.”
(FYI: The Ram brand finished August with 46,594 sales, while the numbers for the Chrysler Group were 198,379 deliveries and a 20 percent gain.)
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