The adjectives sleek, lithe, responsive, and graceful all apply in equal measure to Jaguar’s flagship sedan. Another word applies just as well; although we’re not so sure the management team at Jaguar intended it in quite the fashion it does so. This word is exclusive. Yes, the Jaguar is expensive and yes, the XJ something only a few privileged motorists will ever be capable of affording.
But there’s another reason the word exclusive applies to the XJ.
Despite its speed and handling, the big Jaguar typically brings up the rear in sales races with its chief competitors. Consider this; in 2013, Jaguar sold 16,952 cars in the U.S. (this includes all of its models, XF, XJ, XK, and F-Type). During the same period, Mercedes-Benz sold 13,303 S-Class sedans. In other words, Mercedes sold almost as many S-Class models as Jaguar sold cars—period.
And, Jaguar sales were up 41 percent overall for the year!
For the record, Jaguar sold 5,434 copies of the XJ in 2013.
Of course, what is bad news for the sales team at Jaguar can be good news for you if you’re looking for something not seen every day. Trust us—you will most assuredly not see very many other Jaguar XJ sedans on the road with you if you choose to drive one of these cars.
And frankly, it’s really not a bad choice.