Jaguar ALIVE Driving Experience Puts Pampered Butts in Premium Leather Seats
For two years, the Jaguar ALIVE Driving Experience has been touring the country, offering prospective buyers an opportunity to get behind the wheel of the F-Type roadster, XF sport sedan, XJ luxury sedan, and XK grand touring car in order to experience how well the vehicles perform under a variety of driving conditions. The two-hour program allows potential customers to experience the style, performance, technology, and dynamics of every Jaguar model, under the guidance and tutelage of professional driving instructors.
Recently, the Jaguar ALIVE Driving Experience made a stop near Los Angeles, setting up in the parking lots surrounding the Stub Hub Center in Carson, Calif. For three days, selected invitees were able to learn more about the 2014 Jaguar lineup and put the various models through their paces. We tagged along for a part of the day to learn more about how Jaguar is attempting to convince luxury and sports car buyers that the company offers exactly what they want, and how they want it.