When Nissan created the Infiniti brand from scratch back in 1985, the company’s executive team decided to develop a new performance-oriented luxury brand for the U.S. market with a entirely new ethos when it came to the quality of a customer’s purchase and ownership experiences.
The client-oriented policies of companies such as Four Seasons Hotels and Nordstrom department stores were analyzed. Elements of each were infused into what the Infiniti brand management team came to refer to as the Infiniti Total Ownership Experience. In fact, even the look of the original Infiniti showrooms was patterned after the décor found in luxury hotels.
The deferential treatment afforded customers of high-end department stores became the rule at Infiniti dealerships—in both sales and in service. Further, it was decided Infiniti owners would be given free loaner cars when their cars were brought in for servicing. The idea was to create a complete atmosphere of service and luxury around the brand.
On the performance side, the first Infiniti model to launch was the 278-horsepower V8 powered rear-wheel drive 1990 Infiniti Q45 sedan. The Q45’s 4.5-liter V8 was one of the most powerful engines in the class when it debuted. With it, the Q45 was capable of dashing to 60 miles per hour in 6.7 seconds from rest. Today, the Infiniti brand is still noted for exceptional customer service, as well as some of the most dynamic driver’s cars available.
Infiniti reviews here on the Autobytel Website focus on the technology, engineering, design, and special features of each of the new Infiniti models to provide you with the most accurate assessments possible. To offer these, the most current Infiniti luxury car reviews available, Autobytel’s reviewers have thoroughly road tested each of the new Infiniti cars you’ll see reviewed here. When it comes to making new car buying decisions, the Infiniti reviews you’ll find here are an exceptionally invaluable tool.