Award-winning fashion designers Thom Browne and Zac Posen, in concert with Infiniti and Gilt.com, have worked together to create a pair of exclusive 2014 Infiniti Q50 sport sedans that will be sold via the upscale online shopping site to raise money for the St. Jude Children’s Research Center. The choice of charity was a personal decision on the part of Browne and Posen, reflecting a hands-on approach to the project that is readily apparent from one look at the one-of-kind cars—details of which are provided on the following pages.
Now, to be clear, this isn’t an auction. Each of the carefully prepared 2014 Infiniti QX50s will be priced at $75,000, and that will bring not just the cars, but also $10,000 in shopping credit at Gilt.com, a style consultation with a Gilt expert and a custom accessory created by either Browne or Posen and inspired by Infinti’s new luxury sport sedan. The former has designed a sterling silver personal-card case that’s highlighted by his hallmark red, white and blue stripe accent, while the latter has created a leather smartphone clutch done in the same sophisticated red shade that he used to enhance the 2014 Infiniti Q50.
Those fashion accessories also will be available separately, in very limited quantities, via the Gilt.com website. All items, including the designer 2014 Infiniti Q50 models, will go on sale on Dec. 12, 2013.
"We're always looking for new opportunities to showcase our brand in interesting and unexpected ways and we're excited to be able to do so with an innovative brand such as Gilt and two of the most well-respected and creative designers out there," said Keith St. Clair, director of Marketing Communications and Media for Infiniti USA. "These two one-of-a-kind Q50s designed by Thom and Zac embody the true essence of Infiniti's inspired performance. To see this collaboration come to fruition is truly inspiring and we're eager to see who the lucky buyers will be in December."