Luxury hybrids are almost always niche cars, vehicles that are built either to help well-heeled buyers sooth their eco-consciousness or instead to make use of electric motors to dump even more performance into an established platform. While they rarely sell in great numbers - save for Lexus and its seemingly endless supply of hybrid-thirsty customers - luxury hybrid cars are one way for premium brands to inject a bit of flair and differentiation into their existing product lineups.
Sometimes, however, the hybrid formula doesn't quite work out the way it really should. Consider the 2013 Infiniti M35h, a battery-assisted version of the brand's mid-size luxury sedan that attempts to meld the sporty personality of the Infiniti brand with the performance-enhancing capabilities of dual electric/gasoline power. While on paper the extra jump offered by the hybrid drivetrain might seem like a legitimate intermediate step between the entry-level V-6 M37 and the top-tier, eight-cylinder M56, in reality the car fails to put together the pieces to form a coherent whole.