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By Rich Shugg, Sales Director, Autobytel Inc.
Autobytel recently released its breakthrough iControl lead program to give dealers FAR more control and flexibility over the new-car leads they receive — so they can finally match their incoming lead mix to the actual, ever-changing inventory conditions on their own lots. The goal: no more paying for leads you don’t want, don’t need, or can’t close.
iControl lets dealerships custom-configure their lead stream in three important ways: 1) by make and model (so you can reduce or eliminate leads for high-demand vehicles (that you don’t need to...
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