Hyundai's small car revolution has included a direct outreach to younger buyers who are more than casually interested in sport compact performance. Nowhere was this more obvious than at SEMA 2012, where the Korean brand introduced a long list of brand new concept cars and special editions intended to catch the eye of this specific demographic.
The Hyundai SEMA press conference was essentially one reveal after another. Four Hyundai Veloster concepts were unveiled, including the Re:Mix edition which will be available in limited numbers at Hyundai dealerships in the near future. The Hyundai Genesis Coupe also garnered its share of tuner attention, with Cosworth Engineering, ARK Performance, and Fuel Culture all contributing their takes on the popular sports car. Rounding out the press conference was the Bisimoto Elantra GT, a front-wheel drive racer loaded with aftermarket components.