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2015 Hyundai Sonata Joins Roster for College Football Campaign

Hyundai Launches 17 Ads for 17 Partner Schools

Charles Krome
by Charles Krome
September 3, 2014
1 min. Reading Time
hyundai game day

hyundai game day

The recently redesigned 2015 Hyundai Sonata will become the latest entry featured in Hyundai's annual college-football campaign, this year joining the Hyundai Santa Fe "Ultimate Tailgate Vehicle" and, in home games for California schools, the upcoming Hyundai Tucson Fuel Cell vehicle.  

All told, Hyundai will suit up for 114 game-day events featuring 17 partner schools during the current season, with the Hyundai Fieldhouse scheduled to bring 2,400-square-feet of pre-game paradise to 17 of the key showdowns. Folks will, of course, be able to check out the 2015 Hyundai Sonata at all of the games, and they also can enter a sweepstakes to win a brand-new Sonata. Showcasing the latest "Fluidic Sculpture 2.0" design language, notably enhanced driving dynamics and a fairly premium package of standard content, the 2015 Hyundai Sonata is on sale now with an MSRP of $21,150—a starting point some $300 lower than for the 2014

As another highlight of the 2014-2015 college-football season, Hyundai is teaming up with the "Tastemade" YouTube food channel for a 13-episode celebration of local tailgating traditions that will invite hometown chefs to show their stuff for a national audience. The series will finish in a one-game "cook-off" between the four nationally known chefs and the top vote-getter as chosen by the Tastemade audience.

Fans also can look forward to 18 different ads to support Hyundai's college football efforts, including both a national spot that will run on CBS' SEC games and 17 regional ads that will be custom tailored for each of the 17 partner schools. Speaking of which, the partner football programs for the 2015 Hyundai Sonata and friends include: Alabama, Arizona State, Auburn, Clemson, Florida, Florida State, Georgia, Michigan, Ohio State, Penn State, South Carolina, Tennessee, Texas, UCLA, USC and Wisconsin. 

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“Participating in college football and interacting with the incredibly dedicated fans continues to be a great way for us to share our pursuit of outstanding customer loyalty,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “This year we are putting a big spotlight on the food at these games. After seeing some elaborate tailgates over the past three years, we’ve partnered with the online food network Tastemade to capture and highlight the many different local cuisines fans enjoy before their big game.”

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