2013 Hyundai Santa Fe Now Twice as Nice

Long-wheelbase Model to Join 2013 Hyundai Santa Fe Sport in January

The crossover segments have been a tough nut to crack for Hyundai, which last month saw its current entries endure a combined 20.2 percent decrease in sales versus July of 2011. It was by far the worst performance from any of the major automakers and makes for a startling contrast with Hyundai’s successful car family. Thanks to core models like the Hyundai Sonata, Hyundai Elantra and Hyundai Accent, the car side of the brand’s business was up by 10.7 percent last month. So, what’s the problem? Part of it has to do with the fact that Hyundai’s crossovers are now a bit older than their rivals, while it also seems as if the company has had a tough time adapting its “fluidic sculpture” design language to non-car applications. However, the all-new 2013 Hyundai Santa Fe Sport, on sale now from $24,450, and the 2013 Hyundai Santa Fe, coming in January 2013 with an MSRP that’s TBA, should address both of those issues. (The former is the true replacement for the two-row 2012 Santa Fe and the latter, riding on a stretched wheelbase and offering three rows of seating, will take the roster spot currently occupied by the Hyundai Veracruz.)

 



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