As you may have noticed if you watched the Super Bowl, the 2013 Hyundai Santa Fe—which starred in three of the automaker’s five Super Sunday commercials—is now on its way to dealerships with an MSRP that will open at $28,350 and actually represent a bit of a value play in the segment: Hyundai is positioning the Santa Fe as the “most affordable standard seven-passenger crossover on the market,” and explicitly notes that it will cost less than rivals like the 2013 Ford Explorer, 2013 Nissan Pathfinder, 2013 Toyota Highlander and 2013 Honda Pilot.
(Just keep in mind that, technically speaking, you can get into a seven-seat 2013 Dodge Journey for thousands of dollar less than that; it’s just that the Journey is a five-seater in its standard configuration—which also does mean significantly smaller third-row dimensions than in the 2013 Hyundai Santa Fe.)
Regardless, John Krafcik, president and CEO of Hyundai Motor America, has no doubts about which vehicle delivers more of what today’s customers demand in a bigger crossover: “Santa Fe continues Hyundai’s unmatched value proposition of providing customers more standard features at a price point that beats the competition.
“The Santa Fe features seven airbags, Hyundai Blue Link, 18-inch wheels, more horsepower and better fuel economy than the outgoing Veracruz at the same price. The Santa Fe lineup of five-, six- and seven-passenger CUVs offers something for everyone in the crossover segment.”
To be clear here, the five-passenger, two-row member of the lineup is the 2013 Hyundai Santa Fe Sport—which happened to win Autobytel’s most recent Crossover of the Year prize—and is on sale now; the bigger 2013 Hyundai Santa Fe is slated to go on sale before the month is out.
2013 Hyundai Santa Fe: Pricing Details
Hyundai will be offering the new Santa Fe in two well-contented trim levels, each of which can be configured with either front- or all-wheel-drive (with Active Cornering Control). The 2013 Hyundai Santa Fe GLS is the starting point, and its MSRP of $28,350 includes:
- The automaker’s 3.3-liter GDI V6 engine, capable of serving up 290 hp and mated to a six-speed automatic transmission
- An exterior distinguished by Hyundai’s Fluidic Sculpture design language, chrome-tipped dual exhaust outlets, LED accent lights, 18-inch alloy wheels, chrome accents on the grille and door handles, solar front glass and privacy rear glass
- Cabin comforts such as rear-seat climate vents, sliding/reclining second-row seats, Bluetooth hands-free calling technology, Hyundai’s Blue Link telematics and stain-resistant seat upholstery
- Driver-friendly technologies like Driver Selectable Steering Mode, Vehicle Stability Management, Hill-start Assist Control, Downhill Brake Control, and keyless entry
Moving up to the 2013 Hyundai Santa Fe Limited—with a $33,100 price of admission, owners will welcome larger, 19-inch wheels, a power liftgate, leather seating surfaces and six-passenger seating (with second-row captain’s chairs), heated front- and second-row seating, a rearview camera system, a 4.3-inch color audio display, a power liftgate, dual-zone automatic temperature control and more.
For further fine-tuning, there also will be a nice variety of packages and options for the 2013 Hyundai Santa Fe, with highlights that include a full-function nav system and eight-inch touchscreen, a 550-watt, 12-speaker Infinity Logic 7 surround-sound system and a panoramic sunroof.