The car that brought Hyundai to the attention of many consumers in the United States was the ill-fated 1986 Hyundai Excel. A runaway best seller, the Excel offered crisp styling (courtesy of Italian automotive designer Giorgetto Giugiaro), and an incredibly reasonable base price. However, it turned out the only thing those new Hyundai cars truly excelled at was breaking down.
This mirrored the effect they had on Hyundai’s image in the U.S.
However, in 1998, the company began a concerted effort to turn its image around.
Hyundai Motor Group invested heavily in the quality, design, manufacturing, and long-term durability of its vehicles. It added a 10-year or 100,000-mile warranty to cars sold in the United States and launched an aggressive marketing campaign. When the economy went bad in 2007, Hyundai Motor America offered to buy its cars back from customers if they purchased a Hyundai and subsequently lost their jobs. The marketing group followed that up with giving buyers of new Hyundai cars free gas for a year.
Savvy moves like those, along with a broad model range of attractive designs and expanding the product portfolio into nearly every segment of the automotive marketplace has attracted a great deal of positive attention to the brand. Hyundai now finds itself considered among the most respected car companies in the world.
Autobytel’s Hyundai reviews provide thorough, well-considered, and unbiased expert analysis of these cars by a team of knowledgeable and dedicated professional automotive reviewers . Each year, these people drive every new Hyundai model in an effort to provide you with the most accurate information available to assist your car buying process.