Hyundai Stirs It Up with New Marley-Tracked Ad Campaign
Reggae Legend’s 1977 Land Rover Also Restored
Musical innovator Bob Marley passed away 32 years ago this month, but his music is still an excellent choice for automakers that want to develop new buzz around their products.
A prime example: Hyundai has joined Universal Music and the Marley family to support the Legend: Remixed project, in which current artists like Ziggy Marley, Stephen Marley, RAC and Nicodemus are giving Bob Marley’s classic record an EDM update. The effort also will include a short documentary about the making of the music, with the tunes slated to be released this summer on the Island/Tuff Gong/UME label.
Of course, those who can’t wait that long will be able to hear one track from Legend: Remixed beginning immediately. Bob Marley’s “Three Little Birds,” reimagined by his son and multi-time Grammy winner Stephen Marley, is available digitally right now, with the first 15,000 downloads free via the Hyundai Facebook and Youtube sites. In addition, the song will provide the soundtrack for television spots that star the Hyundai Santa Fe Sport, among others, and turn the spotlight on the brand’s new Assurance Connected Care.
Leveraging Hyundai’s Blue Link telematics platform, Assurance Connected Care delivers a suite of emergency and vehicle support services that comes free of charge on all new Hyundai vehicles for three years.
“’Three Little Birds,’ a true Bob Marley classic, is the perfect anthem for Hyundai’s Assurance Connected Care—you don’t have to worry about a thing,” said Steve Shannon, vice president of Marketing for Hyundai Motor America. “Assurance Connected Care was inspired by actual customer experiences—we listened to customer needs and developed tools and applications that would simplify car ownership. With Assurance Connected Care’s maintenance and safety features, your car takes care of itself and it takes care of you.”