After already breaking its full-year sales record back in October, Hyundai set another benchmark in November by delivering 49,610 units—the most the automaker has ever sold in the Thanksgiving month. That represented a jump of 22 percent over the automaker’s sales in November 2010 and far outpaced the overall industry’s 13.9 percent improvement. And as an added bonus, retail sales were up even higher—moving ahead by 24 percent—with 36 percent of Hyundai’s deliveries coming from vehicles capable of 40 mpg highway, including the Hyundai Veloster, Hyundai Accent, Hyundai Elantra and Hyundai Sonata Hybrid.
Among the factors behind Hyundai’s sales success:
“The Thanksgiving Holiday weekend, including ‘Black Friday,’ proved to be a very strong selling period and helped us break our all-time November sales record,” said Dave Zuchowski, Hyundai Motor America’s executive vice president of national sales. “With vehicle availability at the highest levels for the year, and with positive demand signals and improving consumer confidence, Hyundai is positioned for a very strong December finish to this record-breaking year.”