April Auto Sales: Hyundai, Kia Continue to Roll
Both set April volume records
Even in an April that had three fewer selling days than the same period in 2011, both Hyundai and Kia were able to set new benchmarks for sales volume last month, with the former posting its eighth consecutive monthly sales record and the latter extending its streak to 20 straight months of record-breaking performances.
"Never has a relatively flat sales month felt quite so good," said Dave Zuchowski, Hyundai Motor America's executive vice president of national sales. "We definitely felt some pullback from an overheated March sales pace but really picked up some momentum at the tail end of the month and finished with a flurry to set another all-time volume record.”
Added Byung Mo Ahn, group president and CEO of Kia Motor America: "Our record April performance is the latest illustration of how far the Kia brand has progressed as we continue to attract new customers with our unique value formula of world-class design, outstanding fuel efficiency, premium features and cutting-edge technologies.”