Something odd happened to the Hyundai Genesis sedan in July: After setting a new record for annual sales volume in 2011 and running off a string of year-over-year gains in 2012, Hyundai’s entry-premium sedan actually endured a bit of a slowdown last month. Sales dropped almost 12 percent, to 3,103 units; during the same time, one of its prime rivals, the Lexus GS, saw sales skyrocket by more than 400 percent, albeit on just 1,662 deliveries.
Some of that has to do with the Lexus’ poor showing in 2011, when a series of natural disasters struck Japan, but the sales disparity also reflects the fact that the GS was introduced with an all-new design earlier this year while the Genesis didn’t. But now it’s the Hyundai’s turn to get buffed up for the new model year, and while the changes aren’t extreme, they should be extremely helpful in boosting interest in the 2013 Hyundai Genesis sedan.
Oh, and it is scheduled to go on sale this fall.