Uniting 50 charity golf tournaments from across the country, and offering top prizes that include a 2015 Hyundai Genesis and a trip to Hawaii for the Hyundai-sponsored 2015 Tournament of Champions PGA event, the first annual Hyundai Invitational Series was designed to show off the brand's premium vehicle portfolio to its top target audience.
Explained Steve Shannon, vice president of marketing for Hyundai Motor America: “The Hyundai Invitational taps into regional amateur golf tournaments to build a broader awareness of Hyundai’s premium lineup and connect with current and prospective owners. Golf has proven to be an excellent venue for Genesis and Equus and we continue to find creative ways to reach the sport’s passionate fan base.”
Of course, it provides some fantastic opportunities for amateur golfers, too, with the short story going like this: Hyundai will sponsor 10 regional golf tournaments in each of its five sales regions this summer, with two players from each event qualifying for the Hyundai Invitational National Final, scheduled for Oct. 16, 2014, at the Cascata Golf Club in Las Vegas. The low-scoring finalists from each region will then be flown to the Kapalua Resort in Hawaii to watch the 2015 PGA season tee off at the Tournament of Champions. Further, the overall winner of the Hyundai Invitational will be paired with a PGA golfer to play in the Tournament of Champions Pro-Am tourney.
(For more details about registering for regional events, golfers should visit www.Hyundai-Invitational.com.)
The automaker also will offer 2015 Hyundai Genesis sedans as hole-in-one prizes at select regional events, celebrating golf-friendly features like the automaker's first sedan-based all-wheel-drive system, ideal for getting through the rough, as well as new "smart trunk" technology. The latter system can detect the presence of the car's key fob at the rear of the vehicle, automatically opening the truck for easy golf-bag storage.
Other new goodies for the 2015 Hyundai Genesis sedan include:
- The brand's refined "Fluidic Sculpture 2.0" design language
- A new, dedicated rear-wheel-drive platform for enhanced driving dynamics, complemented by a redesigned suspension "for a broader envelope of both dynamic performance and ride comfort"
- Plenty of cutting-edge technologies, such as automatic emergency braking, head's-up display, blind-spot detection, lane-keeping assistance, next-gen Blue Link telematics with Infotainment Suite and an in-cabin CO2 sensor
- More interior volume (123 cubic feet) than rivals like the Cadillac CTS, Lexus GS or BMW 5-Series
The 2015 Hyundai Genesis sedan, powered by a 420-hp 5.0-liter V8, is on sale now with an MSRP of $38,000.