Ricky Lao opens up about the 2013 Hyundai Genesis Coupe

Just last week, a handful of lucky Autobytel insiders had a chance to “Hangout” with Hyundai Motor America’s Product Planner, Ricky Lao, to talk about the more powerful and newly-refreshed 2013 Hyundai Genesis Coupe.  Now, this was no ordinary get-together, because while part of the team was sitting in a boardroom at Hyundai’s headquarters in Costa Mesa, CA with Mr. Lao, the rest of the participants were back at the office in Irvine, just down the road.  So how were we able to sit down and chat face to face with when we were all a few miles apart?  BY PARTICIPATING IN A Google Hangout, of course.

Not only does this form of 21st century telecommuting make video conferencing a breeze, but it also opens the world up to an entirely new form of social interaction that has never been done so easily before.  So as we sat down with Mr. Lao to go over the ins and outs of his newest responsibility, Ricky was more than happy to open up about the ins and outs of the 2013 Hyundai Genesis Coupe.  So, join along as we discuss everything from the Gen Coupe’s tuner based target demo to the fact that the two door Hyundai has to compete with everything from the entry level Scion FR-S all the way up to the Infinti G37 luxury coupe.

The man from Hyundai also talks about making more power without sacrificing fuel economy thanks to new-age technologies like Gasoline Direct Injection and twin scroll turbocharging.  As the conversation unfolds, the Google Hangout delves into the Genesis Coupe’s role as a tuner car and the limitless aftermarket opportunities, as well as what to expect from the Korean automaker’s upcoming performance lineup.  So grab a pen and a pad of paper because you might just want to take this opportunity to jot down some notes.



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