Hyundai is building a luxury sedan to take on the big dogs?
That was the response of many when Hyundai announced they would be building a flagship luxury sedan. At the time, Hyundai shocked many with the introduction of the Genesis Sedan and Coupe, their first rear-wheel drive vehicles in the U.S. The two vehicles were well received when introduced.
But still, a flagship luxury sedan?
Hyundai introduced their flagship, the Equus, in 2011. The company had modest projections for it: 2,000 vehicles sold for the first year, which would only have made up two percent of the total sales of flagship luxury sedans in the U.S.
They underestimated. The first year saw Hyundai sell 3,193 Equus models, taking up 5.1% of total sales of flagship sedans in the U.S. Everyone, including Hyundai, was in complete shock.
Since then, Hyundai has been doing its best to keep the Equus fresh and competitive. This brings us to the nipped, tucked, and tweaked 2014 Equus. The question is, do these changes make the Equus more desirable? I went to Hyundai's Technical Center in Ann Arbor, Michigan to find out.