Anyone paying attention to the ministrations of today’s automotive scene knows Hyundai is currently enjoying what scholars refer to as a golden period. With but one exception (that whole 40 mpg debacle), over the past few years everything the company has done in North America has worked—really well. From its offer to buy back cars if customers lost their jobs, to its 10-year/100,000 mile warranty, Hyundai has proven it’s on the side of its customers and will stop at nothing to ensure their satisfaction.
The success of these initiatives has been accompanied by a steady broadening of the company’s product portfolio, giving Hyundai a competitive automobile in nearly every segment of the mainstream automotive marketplace. From its quirky—but cool—Veloster “reverse halo car”, all the way up into the rarefied ranks of full-size luxury automobiles, the Hyundai brand has expanded to fill nearly every potential category.
Anyone whose familiarity with Hyundai ends with the company’s first North American offering, the Excel, would be absolutely stunned by the brand’s product portfolio today. With that said, probably the most jaw-dropping product of all would be the company’s flagship large luxury sedan, Equus.
Well executed, the 2013 Hyundai Equus is solidly in possession of that indefinable quality known as presence. The look of the car clearly states its maker’s intention. And, while many may decry the big Hyundai’s styling as derivative of various and sundry Mercedes-Benz, Lexus and BMW products, the fact of the matter is the Hyundai is quite the desirable auto nonetheless.