#3. Interior materials are top-notch, for the most part.

Shoppers who have test-driven models from various brands can attest to the fact that interior quality doesn't always reflect price. The Volkswagen Golf, for example, features materials and textures that would rival some luxury cars, though not the 2011 Hyundai Equus.

Hyundai's new flagship is dressed to the nines, with Alcantara suede on the headliner and pillars, genuine wood and alloy accents applied throughout the cabin, and leather that's been treated to give it a soft look and feel. Those hides, by the way, are used everywhere, from the door panels and armrests to the seatbacks and dashboard. No pleather here. That upscale treatment continues with the leather-wrapped and wood-trimmed steering wheel, but the front climate control dials could be upgraded with rubber or better plastic.