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2013 Hyundai Elantra Family Rings up Record Sales

Hyundai Brand Also Sets New Volume Benchmark

Charles Krome
by Charles Krome
December 28, 2012
1 min. Reading Time
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The 2013 Hyundai Elantra was perhaps the perfect embodiment of the Hyundai brand as a whole during the past selling season. Consider: On the one hand, its manufacturer just reported a new annual sales record for the nameplate, which topped its previous volume mark earlier in December and is on its way to becoming the second of the brand’s vehicles—along with the Hyundai Sonata—to deliver more than 200,000 units this year.

But then you have to note that Elantra sales are ahead of last year’s pace by a modest 5.6 percent—the industry as a whole is up 13.9 percent through November—and even that total has to be discounted since Hyundai also includes sales of the 2013 Hyundai Elantra GT and 2013 Hyundai Elantra Coupe under the Elantra umbrella. And the less said about the Elantra’s involvement in the Hyundai fuel-efficiency fiasco, the better.

Just to be clear here, though, the sales issue is solely a mathematical one, and the fuel-efficiency situation, at least in the case of the Elantra, is more about losing face than losing mpg. Look at how the base Elantra’s adjusted EPA marks compare to those from its high-efficiency, special-edition rivals, and pay particular attention to the combined numbers: 

Vehicle

EPA line

MSRP

2013 Hyundai Elantra

28/38/32

$16,965

2013 Chevy Cruze Eco

28/42/33

$19,680

2013 Honda Civic HF

29/41/33

$19,605

2013 Ford Focus SFE

28/40/33

+$19,295

As for the Hyundai brand itself, we can start by noting that it, too, had driven to an annual volume record before the year actually ended, but—as was the case with the Elantra—there were more than a few bumps in the road along the way.


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