Is there a better way to breathe some life back into the compact coupe segment then by celebrating the launch of the 2013 Hyundai Elantra Coupe with a special Walking Dead edition? It doesn’t take much in the way of gray matter—ingested or otherwise—to realize the answer is “no,” especially when there's a chance to mark the 100th issue of the much-lauded comic series at the same time. And that explains why the Elantra Coupe Zombie Survival Machine, designed by Walking Dead creator Robert Kirkman, will make its premier at the annual Comic-Con International in San Diego on July 12. It’s all part of an ongoing collaboration between Hyundai, Kirkman’s Skybound publishing imprint and the media experts at Future US, all of whom also have teamed up on a new online gathering place for zombie aficianados: HyundaiUndead.com. Site visitors will get a behind-the-scenes look at the Elantra Coupe ZSM build, be able to find out more about what the future will bring for the comic's characters and enter a sweepstakes contest to win a Hyundai Elantra GT wrapped in unique “Walking Dead” graphics—all with no risk of being eaten alive (or infected).
“The Hyundai Undead program allows us to interact with hundreds of thousands of film, comic, TV and video game fans during this summer’s ultimate pop culture event,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “We can’t wait to unveil our custom Elantra Coupe Zombie Survival Machine, the ultimate car for The Walking Dead fans and anyone who wants to survive a zombie apocalypse.”