How the New Hyundai Accent Can Make its Mark
We won't be seeing the July sales results for nearly two weeks yet, but I can already tell that—thanks to the all-new 2012 Hyundai Accent—the numbers in the subcompact segment will be particularly informative. The Accent actually went on sale in June, but this will be its first complete month in dealerships, and the car represents the next stage in the evolution of the segment. It's not the first post-meltdown subcompact to debut—that honor, of course, went to the Ford Fiesta—but it will be the first next-gen model to provide competition for the Ford, providing an important early opportunity to gauge the strength of customer demand for improved subcompacts as a whole, as opposed to the specific demand for Ford's first entry in that segment in years.
In addition, the Accent has gotten to the market ahead of key all-new rivals like the Chevrolet Sonic, Nissan Versa sedan and Kia Rio, so we'll have a relatively uncluttered playing field on which to see if the Accent has what it takes to elevate its game in the way the Hyundai Sonata and Hyunda Elantra have.