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Although the Toyota brand led the industry in retail sales last year, and the Toyota Camry was the nation’s best-selling car during 2013, it turns out that the Honda Accord had the most retail sales. That’s per Honda, which recently parsed the past year’s vehicle-registration data from Polk to make its claim.
Then, along with the Honda Accord leading in the mid-size sedan segment, the automaker also reported that the Honda Civic, Honda CR-V and Honda Odyssey led their classes as well, giving Honda retail leadership in four of the most important vehicle categories in the country. Automakers are notoriously cagey about revealing exact retail sales numbers, of course, but Honda provided some hard numbers here:
- Retail sales for the Honda Accord reached 360,089 units, up 12.2 percent.
- Retail sales improved by 8.2 percent for both the Honda Civic and Honda CR-V.
- Retail sales of the Odyssey exceeded those of the No. 2 minivan by almost 25,000 units, as the Honda claimed 32.5 percent of the retail market share in its segment.
- The Accord, Civic, CR-V and Odyssey together combined for “more than 1.11 million” retail sales in 2013, with the latter trio joining the Accord with above 300K retail deliveries each.
- Total retail sales for Honda jumped 8.4 percent on 1,332,576 deliveries.
- Retail customers accounted for 98.1 percent of American Honda’s sales last year, comparing to an average of 87.1 percent for non-lux rivals.
Those factoids may read a bit like a complicated math problem, but it all added up for John Mendel, executive vice president of automobile sales for American Honda Motor Co., Inc.
"Our focus on retail sales to individual buyers has a direct correlation to the high resale value of Honda products, which is a key factor in the value proposition for our customers," he said. "We want to thank car buyers for making four Honda vehicles America's top choices, purchased one car at a time."
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