Honda, Lexus Earn Top Marks in 2012 J.D. Power Initial Quality Study

Overall Industry Scores Improve, But Problems with Infotainment Tech Continue to Grow

Honda was the No. 1 mainstream brand in J.D. Power and Associates 2012 Initial Quality Study (IQS), with Lexus earning highest honors amongst premium makes for the second straight year. Those two brands led the industry to an overall 5 percent improvement in initial quality as compared to 2011, but that good news comes with one big-time caveat: Customer-reported problems with the latest generation of audio, nav and entertainment systems jumped by 8 percent during the same time—issues with this kind of technology have now overtaken all other vehicle problems to become the biggest source of dissatisfaction in the study.

The worst culprit according to J.D. Power: “The number of owner-reported problems with factory-installed hands-free communication devices has increased 137 percent during the past four years. In fact, hands-free devices not recognizing commands has become the most-often-reported problem in the industry.”

Still, the average number of problems per 100 vehicles (PP100) for the U.S. auto industry as a whole fell to 102 PP100, with 15 brands besting that mark. Other factoids of note:

  • 26 of 34 brands improved their scores from the 2011 IQS, as did 120 of the 185 individual models
  • Ford and Lexus were the individual brand leaders, each with three segment-winning vehicles
  • Toyota as a whole, including Lexus, had five segment winners, the most of any company
  • Jaguar saw the biggest year-over-year improvement, slicing its score by 39 PP100 to move from the 20th position in last year’s study to a tie for second place, with 75 PP100, in 2012
  • General Motors, with four segment winners, one from each brand, had its best IQS performance ever
  • Results were based on input from 74,000 buyers/lessees of new 2012 model-year vehicles, who responded to a 228-entry questionaire covering problems after 90 days of vehicle ownership

 

 



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