Overcoming objections is critical to closing any sale, and as far as its products are concerned, Honda is particularly adept at this particular skill. Look no further than the redesigned 2015 Honda Fit for evidence of the automaker’s talents in this regard, a powerhouse of an entry-level car that effectively neutralizes almost any argument against its purchase.
Honda doesn’t plan to stop overcoming objections anytime soon, either, saying that its future product development strategy in years to come is defined by the all-new 2015 Fit. That means we can all look forward to next-generation Honda cars, SUVs, and even a pickup truck designed to deliver on what the company claims are its core brand values: Clean, Safe, and Fun.
Beyond this, Honda focused on packaging, performance, and technology as the driving concepts guiding the development of the new 2015 Honda Fit. To meet those goals, the 2015 Fit aims to combine a versatile interior with class-leading fuel economy and class-above connectivity and technology.
To learn more about the redesigned 2015 Fit, I traveled to San Diego and spent a day driving the new car on local freeways, city streets, suburban boulevards, and twisting hilly roads. Though my time with the new Fit was brief, it’s not hard to see why Honda is calling it the new benchmark in its segment.