Reason 1: You are looking for big features and a small-car price.

Just because you're buying an economical car doesn't mean you have to miss out on all the latest cool features. If the buyer sees "fit," he or she can option up a Fit with GPS navigation, voice activation for various controls, a USB interface and Bluetooth  capability. This thing has so many toys the only thing it doesn't do is drive itself.

Reason 2: You don't think good fuel economy has to be synonymous with the word "boring."

Even though the Fit manages a hybrid-like 28 city/35 highway miles per gallon rating, it's still a blast to drive. It's available with either a slick shifting manual transmission or a five-speed automatic with paddle shifters on the steering wheel. The 1.5-liter, 16-valve, 117-horsepower i-VTEC engine is tuned to noticeably increase power and torque when driving conditions demand it.

Reason 3: Like John Sebastian and David Blaine, you believe in magic. Magic Seat.

What is the "magic seat?" That's what Honda engineers call the second row seat because it's so incredibly spacious. By moving the gas tank from under the rear seats to under the front seats, they were able to lower the load floor of the rear cargo area considerably. So much so that you can fold up the second row seats and fit a mountain bike in crosswise and standing up. Magic.

Reason 4: You've traditionally drive an SUV but as of late are questioning the need.

Check out the SUV-shaming 54 cubic feet of cargo space with the rear seats folded, the multitude of configurations of space for your friends, cargo or pets and you have to wonder if you really need that big gas guzzler parked in front of your house. "Downsizing" is a very popular buzzword right now and the Honda Fit proves that sometimes smaller is better.

Reason 5: Who said economy can't be cool?

Have you ever wondered what it is that makes something cool? It's a truly indescribable essence that draws people in and inspires lots of copycats. Just by looking at rival manufacturers and how so many of them have rushed out similarly sized hatchbacks of late, you just know that Honda has definitely hit the "cool" nail on the head with the Fit.

You might also consider...
The Nissan Versa and slightly smaller Chevrolet Aveo5 are both options, and slightly less expensive at that, though they diligently stick to a design that evokes "Econo-box." If you are looking to move out of an SUV, you might also want to consider Kia's stylish Soul (pictured) which has a bit more rear legroom and more cargo space, although this increased utility comes at a slight cost in terms of fuel economy.