Nothing lasts forever in the automotive business. After years of dominating the affordable compact performance scene, the Honda Civic Si has in recent times found itself facing stiff competition from a host of vehicles built by companies that had finally clued in to the fact that scores of entry-level shoppers were willing to pay a bit more for a hot ride.
Seeing the Civic Si move from segment leader to merely one choice amongst many surprisingly had little effect on Honda's development program for the vehicle. When the redesigned 2012 Honda Civic debuted this past year, bringing with it the next-generation Si model, loyal buyers found themselves looking at less of an evolution of the previous car and more a maintenance of the status quo - albeit one that had decidedly more of an economy feel to it than Civic Si shoppers were used to.
Honda's decision to hold its ground has put the 2012 Honda Civic Si Coupe in an awkward position in an area of the new car market that has rocketed onward and upward in terms of power, poise, and premium features.