From the new fuel-cell powered Honda FCX Clarity to the inspired look of the Accord,
and trucks exemplify forward thinking in affordable family and sporty cars, trucks and SUVs. Civic and Accord, some of the best-selling cars in the world, are joined by some new talent in the form of three small and mid-size SUVs, a newly redesigned Honda Pilot, the CR-V and Element, the sub-compact Fit, Odyssey minivan, Ridgeline pickup, S2000 and the zero-emissions (and limited availability) Honda FCX Clarity. An all-
is also in the works for the American market, coming as a 2010 model. Hondas enjoy immense customer loyalty, and pricing is fair with MSRPs ranging from $14,750 to the mid $40,000s.
Page 22009 Honda Accord
The 2009 Honda Accord benefits from the 2008 model redesign. The Accord is available in two or four doors, with V6 or four-cylinder power.
MSRP: $20,905 (Sedan) $22,405 (coupe)
Competition: Chevrolet Malibu, Toyota Camry, Chrysler Sebring
Model Highlights
Available close ratio six-speed manual transmission in Coupe models
Optional 271-horsepower 3.5L V6 engine (19mpg city/29mpg highway)
177-horsepower 2.4L base engine (21mph city/30mpg highway)
Front, front side and side curtain airbags, and active front head restraints
Page 32009 Honda Civic
The 2009 Honda Civic remains unchanged for 2009, offering drivers a great range of options in a small car with gas mileage in the range of 26/36 MPG.
MSRP: $15,505 (base sedan) to $25,190 (GX Sedan)
Competition: Chevrolet Cobalt, Toyota Corolla, Ford Focus
Model Highlights
Available compressed natural gas version (GX sedan)
Six-speed transmission in Civic Si coupe
2009 Civic Sedan with Vehicle Stability Assist wins IIHS top safety pick for small cars 2009
Available XM satellite radio, eight-disc CD changer and MP3 capability
Page 4
Offering 27mpg city/33 highway, the 2009 Honda Fit is a perfect car for commuters, students or anyone else looking for a small, fun, capable car. The sport version gets an update for 2009.
MSRP: $14,750 to $18,110
Competition: Toyota Yaris, Chevrolet Aveo, Scion tc
Model Highlights
Sound system upgrade (on the sport)
Available key-less remote and cruise control
Larger wheels and tires (on the sport)
Available steering wheel-mounted paddle shifters
Page 5
2009 Honda FCX Clarity
The world's first production hydrogen-powered car gets an initial release of 200 cars leased for $600 per month, primarily offered in Southern California.
MSRP: Lease only, $600 per month, limited availability
Competition: Tesla roadster (full electric), Toyota Prius (Hybrid only)
Model highlights

Zero emissions

Six airbags and vehicle stability assist

Full compliment of airbags
Page 6
Ready for the track or the street, the 2009 Honda S2000 is a well-tuned, sporty machine perfect for a mid-life crisis.
MSRP: $34,995 to $36,995
Competition: Ford Mustang GT, BMW Z4 Roadster 3.0i, Nissan 350Z
Updated Features
Newly available "club racer" version, which includes air dam and side skirts, radio delete and stiffer chassis
EPA estimate 18/25 fuel economy
237-horsepower twin-cam four-cylinder engine
Page 7
The 2009 Honda Pilot gets a redesign for 2009, offering drivers more car-like comfort combined with rugged SUV styling.
MSRP: $27,695 to $38,495
Competition: Mazda CX-9, Volkswagen Touareg, Chevrolet Trailblazer
Model Highlights
EX-L includes leather seating surfaces with heated seats
Redesigned exterior styling with brushed aluminum trim
Interior cabin volume increased by 4.1 feet
Page 82009 Honda CR-V
The 2009 Honda CR-V continues to trounce lesser small SUVs in both styling and efficiency, offering an EPA estimated 20 mpg in city driving and 27 mpg highway.
MSRP: $21,245 to $27,245
Competition: Chevrolet Equinox, Ford Escape, Toyota Venza
Model Highlights
166-horsepower 2.4L engine meets ULEV-2 CARB emissions rating
Real time four-wheel drive
Dual-stage, dual threshold front airbags
Page 9
The 2009 Honda Element gets mild upgrades for this year, offering two versions - standard and SC, which gives the Element a sporty flair.
MSRP: $20,275 to $25,770
Competition: Scion xB, Chevrolet HHR, Dodge Journey
Model Highlights
Revised front fascia on both base and SC model
More powerful engine with available five-speed autoshifter
Restyled interior, as well as brake assist added to ABS system
Page 102009 Honda Odyssey
Soldiering on for soccer moms everywhere, the 2009 Honda Odyssey offers 17/25 fuel economy in a luxurious package.
MSRP: $26,355 to $40,505
Competition: Dodge Grand Caravan, Chrysler Town & Country, Toyota Sienna
Model Highlights
244-horsepower, 3.5L V-6 engine
Three-row side curtain airbags, front side airbags
Available touring package with Navigation system and parking sensors
Page 11
2010's Honda Insight hybrid will hit showrooms in spring 2009, offering up style and affordability along with an EPA estimated 40/43 fuel economy rating.
MSRP: $19,800 (LX model)
Competition: Toyota Prius, Hyundai Accent Hybrid, Nissan Altima Hybrid
Updated Features
Revised exterior and interior styling
All-new USB audio interface to play MP3 or WMA audio files
More powerful, more efficient engine
Page 122009 Honda Ridgeline
Honda's full-size pickup truck is just right for suburban dwellers needing pickup truck versatility, but don't need the bulky V8 engine.
MSRP: $28,200-$34,180
Competition: Toyota Tacoma, Chevrolet Colorado, Ford Sport Trac
Model Highlights
Available Power moonroof
EPA estimated 15/20 fuel economy with 3.5L 24-valve SOHC V-6
5,000-pound towing capacity