Backed by a long track record of success in the tuner community, Honda is working to recapture some of its old-school custom-car mojo with the decidedly new-school 2013 Honda Accord. And this time around, the automaker is calling on the in-house experts at Honda Performance Development (HPD) to trick out the car. Actually, it’s “cars,” since HPD came to the 2012 SEMA Show to premiere production-ready appearance packages for both the 2013 Honda Accord Sedan and the 2013 Honda Accord Coupe.
(Oh, and HPD also brought a few of its other projects, too, including a replica of the Indy 500 racer that it backed for this year’s champ, Dario Franchitti.)
"Honda … and HPD are on a roll this year, and the SEMA Show gives us a great opportunity to show off a bit," said Mike Accavitti, vice president of National Marketing Operations for American Honda Motor Co., Inc. "With the new Honda Accord clearly excelling in all areas … and HPD building championship race cars left and right, it's clear that the magic is back."