The luxury sport-utility market has expanded its focus beyond the size of the truck in question and the prominence of the logo on its grille. Automakers have discovered that there exists a subset of compact SUV buyers who are willing to pay a little extra for perceived improvements in comfort, style, and prestige. This has been a boon to brands like GMC, which has shifted into overdrive in attempt to imbue its products with a more premium feel than the Chevrolet models that it shares its platforms with.
The 2013 GMC Terrain Denali is a successful implementation of this strategy, a small people mover that not only looks the part but also provides a driving experience that is above par when contrasted against that of its Chevrolet counterpart. The Denali trim exists solely to satisfy customers that they are purchasing a vehicle whose comfort can’t be duplicated by a less expensive automobile, and save for a few small exceptions, the Terrain Denali delivers.