Why the 2015 Ford Mustang Matters
Ask Ford executives why the redesigned 2015 Mustang matters, and you’re likely to hear comments about how a Mustang is all about emotion, and that it represents the soul of the company to Ford’s employees while at the same time representing freedom, independence, and adventure to Mustang owners. Beyond this, though, the new 2015 Mustang is a bridge from the past to the future, a modern performance car charged with expanding the model’s appeal with the next-generation of enthusiasts at the same time that it expands the model’s appeal on a global stage, all the while remaining a muscular gotta-have-it machine for what Ford calls “loyal Mustangers.”
As if that’s not a tall enough order, the new Mustang also needs to put the Chevy Camaro in its place, while ensuring that Ford can compete with sometimes lighter, more limber, and more luxurious competitors. Though designed and engineered to remain accessible to the middle class, the new Mustang is more refined and sophisticated than ever, which might just allow it to pull buyers up from a Scion FR-S and down from a BMW 4 Series.
Finally, the Mustang is Ford’s most popular car model behind the Focus and Fusion, a significant contributor to the company’s profitability. And it needs to remain that way.