A unique collaboration between Ford and the Specialty Equipment Market Association (SEMA) is out to show that some of the country’s most dedicated car guys aren’t guys at all: They’re the female volunteers who are participating in the inaugural SEMA Mustang Build Powered by Women.
Developed to help encourage more women to pursue careers in the automotive aftermarket, the project will see an all-women team of performance enthusiasts put together a custom 2013 Ford Mustang GT for the annual SEMA extravaganza in Las Vegas later this year. And, after online voting on three potential designs, it turns out that what show-goers will see is the “High Gear” Mustang, penned by Ford’s Jennifer Seely.
According to Seely, the goal of her design was “to fuse luxury with the concept of power that the Mustang is known for,” and the High Gear Mustang GT will achieve this through touches like its rose-gold chrome accents (inside and out), satin-black exterior finish, quilted ultra-suede interior, five-spoke stain-chrome wheels and “angel eye” headlight treatments, which feature a halo of lighting that remains on at all times for a subtly luxurious appearance.
Naturally, there will be plenty of “go fast” and “go loud” additions as well, although Mustang lovers will have to wait for the car’s debut in October to see them. Afterward, the High Gear Mustang will be auctioned on eBay to support the SEMA Memorial Scholarship Fund—“dedicated to fostering the next generation of automotive aftermarket leaders and innovators.”
And if Seely is right, expect many of them to be female.
According to her: “It’s a great time for women to actually step forward and say I want to be a part of this.”