2012 Ford Focus: 40 is the new 30 (mpg)
As far as we can tell, increasing gas prices are right up there with death and taxes: inevitable. So, the heat is on for automakers in the compact segment to produce vehicles that are ever more efficient. Redesigning the 2012 Focus, Ford hopes to answer that challenge through a lineup that achieves up to 40 mpg on the highway and features some whiz-bang technology for keeping fuel consumption low and adding fun and functionality to the drive.
The 2012 Ford Focus is in the increasingly crowded “C-Class” segment that has a long list of competitors, including the Chevrolet Cruze and Volkswagen Jetta. This class of vehicle appeals to young drivers and growing families, as well as urbanites that have an appetite for cool technology, decent storage space, and the ability to shoehorn a car into a parking space the size of a postage stamp. Ford hopes this new model will attract a new generation of customers.
Since its launch in 1998, the Focus has become a global sales leader and Ford’s most noteworthy nameplate, with sales of more than 10 million units. Therefore, the all-new 2012 Focus has been developed under the Blue Oval’s ‘One Ford’ strategy; it has been engineered to meet the needs of buyers around the globe while, at the same time, designers have incorporated preferences for different regions of the world.
Smart technologies and features for North American models include Active Park Assist; SYNC with Traffic, Directions and Information; HD Radio™ with iTunes® Tagging software; Ambient lighting; rear view camera; Intelligent Access with push-button start; and Wi-Fi access.