2014 Ford Fiesta Sedan Quick Spin: Introduction
Ford credits the bite-size Fiesta with jump-starting a significant increase in the company’s market share on American coasts, where import brands have ruled for decades. The best-selling subcompact car in the world, according to Ford, the Fiesta has enjoyed a significant 22% upswing in retail sales this year, thanks in part to first-time buyers and Millennials who say the Fiesta is their top choice in the class.
For 2014, Ford refines and updates the Fiesta in subtle yet significant ways, so I went to Santa Monica, Calif., to check out this latest party in person. The drive was brief, but since I couldn’t sample the new 1.0-liter turbocharged engine or the performance-tuned ST model first-hand, the short route provided enough time to determine that the updated 2014 Fiesta is better than ever.