2012 Ford Fiesta: Introduction
For many years Ford avoided the subcompact segment, preferring to tempt shoppers with the Ford Focus - a compact tweener that could be ordered in a variety of body styles ranging from a tiny two-door hatch all the way up to a four-door wagon. Nowadays, however, there's plenty of coin to be made in the realm of entry-level, ultra-efficient basic transportation, which happens to be an area of the market Ford has extensive experience in across the Atlantic.
Enter the 2012 Ford Fiesta - a model that had long been a mainstay of the Blue Oval's European portfolio, but one that had been kept from American buyers who were previously deemed to be uninterested in its modest dimensions. Now that it's here, Ford has a significant leg-up on its domestic rivals as the Fiesta's international reputation has created a healthy buzz for the hatchback and sedan editions of the automobile in the United States. In a refreshing turn of events, much of the praise that has been heaped on the Ford has been validated by the week we spent with our 2012 Ford Fiesta test car.