Ford says the upcoming 2015 F-150 will be the toughest truck the company has ever built, and they want to prove it. The automaker has announced the “You Test” campaign where up to five F-150 owners and fans will get the chance to put the new F-150 through their own 'toughness' test. Whether it be a day on a construction site or through a messy off-road course, Ford will have a film crew documenting the test and posting the results on the Ford trucks' YouTube Page.
“We prove every day our trucks are Built Ford Tough – now we’re asking truck customers to help us prove it too. We’re looking for people who know how to punish a truck. Built Ford Tough isn’t just a tagline; it’s the philosophy that drives us every day to make the best trucks out there, and it’s what has made F-Series the No. 1 truck for nearly 40 years,” said Eric Peterson, Ford F-150 marketing manager.
Interested? You can visit BuiltToughTest.com and describe how you would put the 2015 Ford F-150 to the test. Ford says winners will be announced on May 31st and given a 2015 F-150 for a week to perform the test.