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Do not buy a new car at the full MSRP price. There are often many incentives offered by either the manufacturer or the dealer that could save you thousands of dollars. There are two types of incentives. The first is a rebate, which is an amount taken directly off the MSRP. The second is a special APR financing rate. Find Ford F-150 Heritage automobiles currently being offered by local car dealers. Before you buy a Ford Model}, see multiple vehicle listings in your area.