Ford Edge Shows Strong Sales, 2011 Model Ships to Dealers
We just got done driving the all-new 2011 Ford Edge, and while our initial drive impressions of this redesigned model won't be available until next week, Ford has released some exciting information for its mid-size crossover. Not only is the new Ford Edge in the process of being shipped to dealers, it has also amassed impressive sales figures since it was introduced in 2006 selling more than 400,000 units. Ford expects this trend to continue as the crossover segment continues to increase its market share in the new vehicle market.
Since 2006, Ford says that the crossover market has expanded from a 4.3 percent market share to a 9.5 percent market share last year, and it expects that segment to account for more than 11 percent of all new cars sold this year. With an expected sales increase expected to be 20 percent for all crossovers this year, the Ford Edge is leading the pack with an impressive 33 percent gain in 2010 after selling 65,369 units through July. The mid-size crossover segment that the Edge competes in is heating up even more due to improvements in design, quality and technology from competitors like the Chevrolet Equinox, Hyundai Tucson and Nissan Murano.
'Edge competes in one of the fastest-growing and most fiercely competitive segments in the industry. Still, Edge is growing sales at an incredible rate,'? said Amy Marentic, Ford's Crossover Group Marketing Manager. 'Edge defined the crossover segment when it was launched in 2006. The new Edge promises to take the segment to an all-new level.'?
With production of the 2011 Ford Edge already underway, the new model is currently in the process of being shipped to dealers from the Oakville Assembly Plant in Ontario, Canada. This should help build off the impressive figures of the previous four years which Ford says is the strongest growth among any other crossover with the 400,000 units being sold.
To keep that momentum going, Ford has given the Edge improved styling for 2011 that includes a more expressive front-end design and bigger variations between trim levels'¦ especially the 2011 Ford Edge Sport. Although the 2011 Edge will be distinguishable from every angle (thanks to updated taillights and wheels), the biggest improvement has been the styling of the front end. The headlights are now slimmer with vertical light pipe running lamps mounted below and an oversized three-bar grille prominently displayed in the fascia. The Edge Sport adds a more aggressive look with an ebony black grille, smoked taillights and 22-inch wheels with black accents.
In addition to the new looks, the 2011 Edge is adding new technology, more power and a slightly lower price. The biggest news of the interior is the new instrument cluster design and the first vehicle to introduce the all-new MyFord Touch system. MyFord Touch consists will come standard on Edge Limited and Edge Sport and will be optional on Edge SEL. The Edge also features a center stack that eliminates conventional buttons and uses touch-sensitive controls for the audio and HVAC systems.
The redesigned Ford Edge keeps the previous model's 3.5-liter displacement for the V-6 engine, but the twin independent variable camshaft timing (Ti-VCT) allows the engine to produce 285 horsepower and 253 lb-ft of torque to go with best-in-class EPA fuel economy estimates of 19 miles per gallon in the city and 27 mpg on the highway (for the front-wheel drive model) which is an improvement over the current model 20 hp, 3 lb-ft of torque, 1 mpg city and 2 mpg highway. The top-of-the-line Edge Sport will get an better performance from the 3.7-liter Ti-VCT V-6, sourced from the Ford Mustang, which is tuned to produce 305 horsepower and 280 lb-ft of torque. Eventually, the updated Ford Edge will also add the all-new 2.0-liter EcoBoost inline-four as an optional engine, but no official information has been released about this engine yet.
When the new Edge hits dealership showrooms, it will have a starting MSRP of $27,220 - a decrease of $200 - for the base Edge SE which is only available in front-wheel drive. The remaining trim levels include the SEL, Limited and Sport models which will all have the option between front- and all-wheel drive. Edge SEL starts at $30,220; Edge Limited starts at $34,220; and the Edge Sport starts at $36,220.