Word came from Dearborn today regarding the expansion of the already multi-faceted Ford F-150 pickup truck line to include a new version of the popular truck designed to operate entirely underwater. Dubbed the F-150 SCUBA Edition, the truck promises to eclipse offerings from other manufacturers and firmly cement Ford's dominance of the worldwide light truck market.
'We've already conquered the terrestrial pickup truck market, and now it's time to target the world's seas and lakes,' says Ford Executive Chairman William C. Ford, Jr. 'After all, 70 percent of the Earth's surface is covered by water, and we feel that this represents an enormous potential market that we can no longer ignore.'
The SCUBA Edition of Ford's best-selling F-150 truck provides such innovative features as fender-mounted spear guns for sport fishermen, a 'fish finder' sonar display in place of the standard navigational unit and oxygen tanks built directly into the cargo area. Ford CEO Alan Mulally claims that the SCUBA Edition F-150 can keep up to four occupants breathing with ease for an hour or more underneath the waves. The company is calling its latest foray into the truck world a 'Submerged Activity Vehicle', or SAV, and it promises that an upscale 'Nemo' trim will be available in the latter half of 2009. Optional equipment includes a bed mounted wicker fish basket, shark repellent and inflatable life rafts in place of the standard airbags.
The first 50,000 models sold will also come with a copy of 'Yellow Submarine' autographed by Ringo Starr, who features prominently in the vehicle's advertising. Promotion of the SCUBA Edition also includes a tie-in with the upcoming 'Aquaman' motion picture, where the underwater pickup truck will be featured prominently in a product-placement role. 'We're very excited about being involved with Aquaman,' says Mulally. 'We see him as an under-exploited comic book hero, and together with Ringo we feel we've really got a great team behind the SCUBA F-150.'
The announcement of the new truck appeared to catch the rest of the industry off guard, with both Chrysler and General Motors hurriedly calling press conferences to respond to this latest salvo in the fight for pickup truck supremacy. GM revealed sketches of a controversial hot air balloon-inspired pickup designed to use less fuel and alleviate gridlock, while Chrysler reps refused to comment on rumors circulating about a dual-engine, 16-cylinder HEMI-powered Dodge Ram photographed testing in the Baja desert.