Courtesy of the 2014 FIAT 500L, visitors at five U.S. hotels soon will enjoy a new treat on their travels. That's because the Loews Hotels chain is launching a new partnership with Fiat that will leverage a small fleet of the bigger 500 model for daily chauffeur duty.
“Loews has never done anything like this before,” said Elizabeth Harlow, senior vice president of Marketing for Loews Hotels & Resorts. “Whether as a perk for business or an upgrade for pleasure, the Fiat 500L service is an amenity that speaks to our guests in a language they can appreciate and a style they deserve.”
Initially rolling out at five Loews facilities—in Hollywood and Santa Monica in California, as well as Miami Beach, New York City and Washington, D.C.—the program will be further enhanced by complimentary loaner vehicles from the Fiat roster at a trio of the sites. The three participating Loews locations in Florida and California will offer a 2014 Fiat 500L and either a 500 Cabriolet or a 500e electric vehicle for guests, who will be limited to about three hours of driving time.
Added Casey Hurbis, head of communications for the Fiat brand in North America: "This is a first of its kind partnership for the FIAT brand. This is an innovative union that reinforces the style, fun and individualism that characterize both the FIAT and the Loews Hotels brands as we both continue to evolve and reach out to a new demographic—and a new lifestyle.”
For more info, call 1800-23-LOEWS or log onto www.LoewsHotels.com.
Prefer to own a 2014 Fiat 500L for yourself? The versatile four-door Fiat is on sale at dealerships now for $19,195.