It’s not easy to build a brand when you’ve essentially got a single model sitting in the showroom, but Fiat is making a valiant effort. The FIAT 500 has spawned convertible (500c) and micro-van (500L) variants to sit beside the original subcompact hatchback. Adding further spice to the Fiat lineup are the Abarth high performance models, of which the 2013 FIAT 500C Abarth is the latest and greatest.
It’s a familiar formula – hot engine in a tiny car, sprinkled liberally with air scoops and finished off with a set of flashy rims. The 2013 Fiat 500c Abarth doesn’t pretend to be anything more than it is, which is a good time on four wheels, and although rivals like the MINI Cooper S convertible and the Volkswagen Beetle Turbo convertible might offer more practicality and day-to-day comfort, they simply aren’t as brash as this Italian upstart.