“By partnering with Gucci, we brought something truly unique into the marketplace, demonstrating that exquisite Italian style, features and technology could convene in a small-car formula,” said Tim Kuniskis, Head of FIAT Brand North America. “Proof of this success is that we have almost immediately sold out every single model of this special edition.”
And if you’re looking for yet more evidence of success for the FIAT 500 Cabrio by Gucci, you can look to South Florida. There, the dramatic drop-top was recently honored as the Best Small Convertible of the Year by the Southern Automotive Media Association (SAMA) at its second annual “Topless in Miami” event. This year’s winners were chosen by a panel of more than 60 of the region’s most noted automotive journalists.
“We are glad that FIAT brand is present for a second year at our Topless in Miami event,” said Jaime Florez, president of SAMA. “We had very strong competitors this year, and the Fiat 500c by Gucci captured the judges’ votes by showcasing how chic style and personal transportation can go hand in hand in a formula that only Italy could create.”
(Of course, those with long memories will remember that the Fiat 500c also won the same honor in last year’s SAMA event.)