The Chrysler Group may be the last of the Detroit three to enter the EV marketplace, but the debut of the 2013 Fiat 500e this summer in California shows the automaker was putting its development time to good use. Not only will the vehicle itself offer new benchmarks for driving efficiency, but it also will benefit from a comprehensive support program designed to provide a “no sacrifices” ownership experience. And it all starts with the fact that the 2013 Fiat 500e actually offers an ownership experience.
While rivals like the Honda Fit EV were introduced as lease-only models, the gas-free 2013 Fiat 500e can be purchased for as little as $20,500: The MSRP of the car starts at $32,500, but federal, state and Fiat credits, incentives and discounts can slash more than $10K off the net price for owners, reducing it to below the starting point for the gas-powered 2013 FIAT 500 “Pop” model. Plus, for those who do prefer going the lease route, Fiat is starting with the same terms offered on the 500 Pop: $999 down and $199 per month for 36 months.
The next step?
“With unique Italian style, industry-best highway MPGe rating and class-leading combined driving range, we know we have a great car in our hands,” said Tim Kuniskis, head of FIAT Brand North America. “Now our task is to simplify the customer’s experience and make sure that people know how easy and affordable it can be to own our electric Cinquecento.”
And that effort continues on the next page …