Fiat Looks to Expand Dealer Network Thanks to Hot-Selling Fiat 500, New Models
Fiat's return to North America wasn't as triumphant as it had expected, but after a few personnel changes, marketing tweaks and the Abarth model, sales of the Fiat 500 are picking up quickly. On top of the regular 500, new versions of the car are being planned as well as an all-new compact crossover for the brand, and to accommodate the added sales volume, Automotive News reports that Fiat is going to be expanding its dealer network in the near future.
Fiat currently has 170 dealerships in the United States, but the report says that the brand is looking to increase that number to an even 200. In addition to expanding into current Chrysler dealerships the way all Fiat stores are now, Fiat could also pair up with non-Chrysler dealers to grow the network into new markets.
"We still have some areas where we don't have representation today, key markets for us like downtown Chicago and downtown San Francisco," said Tim Kuniskis, Fiat brand chief for North America. "We're looking to expand, but in the right strategic markets."