So commanding is the image of the Ram pickup truck, Chrysler recently declared Ram a brand unto itself. As of 2010, the trucks are no longer marketed as “Dodge Ram” pickup trucks, but rather simply Ram Trucks. This allows the Ram buyer to feel more rugged and gives the company the ability to cater to that feeling more in ads. It also leaves the Dodge brand to serve the needs of the company’s passenger car division.
That said, for the purposes of this article, we will refer to the trucks as Dodge ram pickup trucks, because they were known as such when they were new. There have been four generations of Dodge RAM pickup trucks since the model name Ram was first coined for them back in 1981. However, the term “Ram” actually goes back to the 1930’s for Dodge in general, as back then, the hood ornament adorning Dodge’s cars was a ram.
We’ll begin with the first of the “big-rig” styled Ram pickup models introduced in 1994.