2013 Dodge Journey: America’s No. 1 Sport Utility Value?
Hot Seller Cuts Prices, Adds Content for New Model Year
Backed by some fairly deep price reductions, the 2013 Dodge Journey is set to continue cashing in on the same high-value approach that has seen the mid-size crossover reap three consecutive monthly sales records—capped off by an August in which the Journey boosted sales by 58 percent and achieved its highest monthly sales volume ever.
Better yet, this isn’t solely a case of cost cutting. Dodge has deployed some notable content upgrades to the Journey as well, across a number of different trim levels, and even held the line when it comes to the vehicle’s already low starting point. Thus, the 2013 Dodge Journey will open at $18,995—with the same MSRP as the 2012 model—to remain the least-expensive vehicle in its class. And really, it takes that crown in two separate categories: The five-seat, two-row starter model is simply the most affordable crossover in America, while in its entry-level, three-row trim, the Journey is the country’s most affordable seven-passenger crossover.